Sustainable at sea.

All materials and products used on board have been sourced with sustainability in mind. From repurposing ocean plastic and including upcycled materials in their retail collection, to offering healthy skincare products and reef-safe sunscreen — they’re creating Sailor experiences that are both luxurious and green.

Plastic ain't fantastic
Unnecessary single use plastics, including straws, water bottles, shopping bags, food packaging, stirrers and takeaway cups are banned from the ship.

Ultra-efficient
Tinted windows, LED lighting, and room sensors are just a few of the design choices that help the ship to use less energy and minimize their carbon footprint.

Food for thought
From eliminating buffets to serving sustainable seafood and direct trade coffee, they're using some clever techniques to reduce waste and source responsibly.

This is powerful stuff
They're pioneering innovative technologies that transform heat from the ship's engines into clean energy, and purify wastewater so that it’s even clean enough to drink.

Ocean partners
They're working with organizations on land and sea to help keep the ocean clean (and blue) while enabling sustainable tourism. From their onsite state of the art technologies (Climeon and Scanship), to the strategic partnerships with organizations and suppliers (like Emerald Brands)— they plan to change sailing for the better.

There is nothing more important in this world than our oceans, and we're on a mission to protect them and set an example. Success needn't compromise sustainability."
— Richard Branson

THE FLEET

With Richard at the helm, they're building ships that bring together everything you love, with the butterfly-inducing excitement of the open ocean.